Bengbu Liangjia Furniture Launches JD Home Furnishing Store, Seizing 2025 Custom Furniture Boom

Bengbu Liangjia Furniture Co., Ltd., a leading residential furniture manufacturer in Bengbu, Anhui, has made a strategic leap in 2025 by partnering with JD.com to open Bengbu’s first JD Home Furnishing flagship store, marking its transition from wholesale to branded retail. Founded in 2019 with a registered capital of 1 million RMB, the company initially focused on wood product processing and sales, gradually expanding its product line to include sofas, beds, dining sets, and custom furniture for homes, hotels, and restaurants. Leveraging social media marketing, it built a loyal customer base through word-of-mouth referrals, prompting expansions to 2,000-square-meter showrooms and 3,000-square-meter warehouses by late 2022. The new JD collaboration aligns with China’s 2025 furniture market trends, where custom and smart home products drive growth amid a 1.5-trillion-yuan market. Committed to eco-friendly materials and one-stop services—from design and production to installation and maintenance—Liangjia Furniture aims to tap into surging demand for personalized, green home solutions. This move strengthens its presence in the mid-to-high-end market, capitalizing on the 40% growth of customized furniture driven by existing home renovation needs.